Latino Legal Executive in AdTech: Spotlight on Guillermo Torres, Marketing and Advertising Law Expert in NYC
Meet Guillermo Torres: A Trailblazing Hispanic General Counsel in Digital Advertising
Angeles Investors proudly features Guillermo Torres, a marketing and advertising law expert in NYC whose influence spans global media companies, the AdTech legal landscape, and social justice causes. As General Counsel, Commercial at Mediavine, Guillermo brings cross-functional legal and business affairs leadership to tech companies, helping scale operations through strategic counsel and contract negotiation. A fluent Spanish speaker, he adds value in multicultural and global business environments.
With over 20 years of experience, Guillermo has held senior legal roles at major brands including DIRECTV, WarnerMedia, Paramount, and now Mediavine. A Latino legal executive in AdTech and media, he has carved out a strong reputation for his work in complex commercial agreements, SaaS and AdTech transactions, and regulatory compliance.
“Being part of Angeles Investors has allowed me to support ventures that align with my values,” Guillermo explains. “I am passionate about empowering Hispanic and Latino entrepreneurs and contributing to initiatives that drive meaningful change.”
A Career Defined by Legal Mastery and Strategic Insight
From his early days at the American University Washington College of Law, Guillermo set his sights on making a lasting impact in the legal field. He focused his early studies on media and entertainment law, later leveraging that foundation to ascend into pivotal roles within the entertainment and digital media landscape.
At Xandr, he became a key contributor in programmatic advertising, leading commercial contract negotiations for SSP and DSP partnerships and ensuring client agreements complied with GDPR and CCPA requirements. Guillermo played a central role during the acquisition-related transition of Xandr and DIRECTV from WarnerMedia, helping disentangle contracts and platforms while supporting operations through commercial strategy and legal guidance.
His time at DIRECTV showcased his ability to bridge legal, technical, and business realms — guiding billion-dollar advertising operations through product counseling, vendor partnerships, and data licensing strategies. This vast experience positioned him as a trusted legal advisor within the advertising organization, valued by executives for his pragmatic, future-ready legal frameworks.
At Mediavine: Powering Digital Advertising Through Legal Precision
Now at Mediavine, Guillermo leads commercial legal strategy with an eye on innovation and scalability. He oversees enterprise deals involving AdTech, SaaS, vendor, and data-sharing agreements, ensuring alignment across sales, product, and engineering teams.
Guillermo’s role goes beyond traditional contract review. Under his leadership, the legal team at Mediavine has become a key driver of strategic business outcomes by accelerating deal flow, supporting new product initiatives, and enabling scalable growth, all while aligning legal, technical, and strategic priorities. By blending legal precision with business pragmatism, Guillermo helps position the company to remain agile and growth-ready in an ever-changing digital advertising landscape.
Angel Investing, Mentorship & the Power of Community
Beyond his corporate legal work, Guillermo is an active Latino angel investor. Through Angeles Investors, he supports startups led by Hispanic and Latino founders, offering guidance in areas such as negotiation strategy, partnerships, and risk management.
As a mentor, Guillermo thrives on sharing his legal insight with early-stage companies navigating their first major contracts or regulatory challenges. His contributions reflect a strong belief in building inclusive, empowered ecosystems.
His participation as a board leader in social justice nonprofits also amplifies his community commitment. Guillermo served as Chair of the Board of Directors for Housing Works, an organization advocating for access to healthcare and housing for underserved New Yorkers. This leadership showcases his dual mission: to drive innovation and uphold justice.
A Thought Leader in Media and Tech Legal Strategy
Guillermo’s career sits at the intersection of law, technology, and advocacy. With two decades of in-house leadership, he has helped scale legal functions across AdTech, digital media, and entertainment companies by driving practical solutions around commercial transactions, digital strategy, and regulatory alignment, including privacy.
Given the growing regulatory and contractual challenges in AdTech and media platforms, Guillermo builds scalable legal frameworks that support growth while managing cross-functional risk, from data usage to commercial partnerships.
By engaging with platforms such as LinkedIn, The L Suite forums, and the Angeles Investors network, Guillermo remains closely connected to the legal and business communities. He brings a pragmatic lens to conversations
around contract strategy, risk management, and legal innovation in the tech and media space.
Join a Community of Leaders like Guillermo Torres
If you’re inspired by leaders like Guillermo, who unite legal strategy, technical knowledge, and community purpose, join Angeles Investors today.
Our network includes Latino legal executives in AdTech, innovators in digital privacy, and advocates for startup mentorship and investment. As a member, you’ll access:
· Exclusive events featuring thought leaders like Guillermo
· Opportunities to invest in Latino startups
· Legal and business mentorship from seasoned experts
· A purpose-driven community committed to lasting change
Don’t miss the chance to engage with high-impact leaders who are transforming industries and uplifting communities. 👉 Become a Member of Angeles Investors
A Legal Strategist Fueling Innovation and Equity
From crafting airtight deals in commercial contract negotiations across AdTech and SaaS platforms to helping scale legal operations at high-growth media companies, Guillermo Torres stands as a model of leadership. His work at the intersection of law and advertising technology, along with his role as a Latino angel investor supporting early-stage ventures, reflects not only professional excellence but a deeper mission.
By combining legal rigor, community advocacy, and executive vision, Guillermo enriches Angeles Investors and exemplifies what it means to lead with purpose. Join our network to learn from and collaborate with impactful figures like Guillermo, where every conversation and connection can spark innovation.
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