Canela’s Partnership with Warner Brothers Discovery: Impacts and Outcomes
Canela Media, a frontrunner in the multicultural media landscape, has just unveiled a groundbreaking partnership with Warner Brothers Discovery (WBD) Conexión Latina. This strategic alliance is set to dramatically expand Canela Media’s reach, adding over 16 million monthly U.S. bilingual Hispanic adults to its audience and boosting its total scale to over 45 million monthly unique. This milestone positions Canela Media to engage with over 40% of the U.S. bilingual Hispanic population, a significant achievement in today’s dynamic media environment.
The partnership with WBD Conexión Latina allows Canela Media to offer an even richer array of premium content, spanning various genres that resonate with bilingual Hispanic audiences. This collaboration marks a pivotal moment for both entities, enhancing their ability to connect advertisers with high-value, engaged viewers through platforms such as Connected TV (CTV), mobile, and tablets.
Expanding Reach and Enhancing Content
By joining forces with WBD Conexión Latina, Canela Media can now provide its advertisers with unprecedented access to a vast portfolio of premium content. This includes popular shows and movies across a wide range of genres, catering specifically to the tastes and preferences of bilingual Hispanic viewers.
Isabel Rafferty Zavala, Founder & CEO of Canela Media, expressed her enthusiasm for the partnership: “We are excited to announce our collaboration with Warner Brothers Discovery. This partnership allows us to offer our advertisers unparalleled access to premium content to reach bilingual audiences. It underscores our commitment to delivering targeted advertising solutions that resonate deeply with diverse audiences, empowering brands to connect effectively in today’s multicultural landscape.”
David Tardio, VP of Advertising Sales at Warner Brothers Discovery, echoed this sentiment: “At WBD US Hispanic, we believe in the power of ‘more.’ That’s why we created WBD Conexión Latina, to offer brands the opportunity to connect with U.S. bilingual Hispanic audiences through our vast portfolio of brands. We are excited about our strategic partnership with Canela Media to further connect advertisers with this high-value audience.”
Impact on the Media Industry
This partnership is not just a win for Canela Media and WBD; it’s a significant development for the entire media industry. It exemplifies how strategic collaborations can amplify reach and engagement, offering advertisers a more precise and impactful way to connect with their target audiences. For Canela Media, this means solidifying its position as a premier platform for brands aiming to reach U.S. Hispanics with accuracy and authenticity.
Case Study: Canela.TV
Canela.TV, Canela Media’s flagship streaming app, stands to gain immensely from this partnership with the addition of WBD Conexión Latina’s content, Canela.TV can offer an even more diverse and engaging selection of programming. From original series and sports to news, music, and family-friendly content, the app’s robust library now includes over 90 live channels and more than 70 FAST channels, making it a comprehensive entertainment destination for bilingual Hispanic viewers.
Looking Ahead
The future looks promising for Canela Media as it continues to innovate and expand its offerings. This partnership with WBD Conexión Latina is a testament to the company’s dedication to providing culturally relevant content and targeted advertising solutions. As the media landscape evolves, Canela Media’s ability to forge powerful alliances will undoubtedly play a crucial role in its ongoing success.
For those interested in exploring the rich content and unique offerings of Canela Media, visit Canela Media and join their growing community. Engage with Canela.TV to experience a wide range of culturally rich and relevant content designed for the U.S. Hispanic audience.
In conclusion, Canela Media’s partnership with Warner Brothers Discovery’s Conexión Latina is a transformative step in its journey to become a leading platform for multicultural content. This alliance not only expands its audience reach but also enriches its content library, providing advertisers with unparalleled opportunities to connect with high-value viewers. As Canela Media continues to innovate and grow, it sets a new standard for excellence in the multicultural media space.
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